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The Barefoot Mission

“The standard for excellence in children’s books” — Forbes

Hello and welcome!

We’ve come a long way since we started our small home-based business in England in 1992. Since the beginning, we’ve wanted to create visually captivating books that celebrate diversity, spark curiosity and capture children’s imaginations. Our mission has endured over the decades and feels more relevant today than it has ever been.

Together, we have grown into a vibrant and diverse community focused on sharing books and gifts that inspire children to be compassionate, creative and curious. We invite you to browse our store, learn more about our Barefoot Journey and read our Manifesto about what it means to "live Barefoot."'live Barefoot'.

Thank you for being a part of our movement to open children’s hearts and minds — and for believing in the power of stories to #OpenTheirWorld.

Warm wishes,

Nancy Traversy
CEO & Co-Founder

Our Barefoot Manifesto

The Barefoot Manifesto

Our Barefoot Journey


As two young mothers, Nancy Traversy and Tessa Strickland start Barefoot Books from their homes in the UK.


We introduce our grassroots business opportunity to empower other women entrepreneurs and connect with our community.


Barefoot Books lands on the Inc. 5000 List of America’s fastest-growing companies!


Barefoot Books wins the IPG Diversity in Publishing award for “sustained commitment to cultural and ecological diversity.”'sustained commitment to cultural and ecological diversity'.


Children of the World is published and wins 4 awards, including the Nautilus GOLD Award!


In partnership with Books for Africa, we shipped 300K books to HIV / AIDS orphans and their caregivers in Mozambique.



We cross the Atlantic to expand our business in the US and open Barefoot’s first office in Brooklyn, NY.


We bring our books to life in our first retail location in Cambridge, MA and go on to open two more community centerscentres in Concord, MA and Oxford, UK.


World-renowned, iconic toy brand, FAO Schwarz, chooses Barefoot to be the exclusive children’s book partner for its flagship NYC store.


With 4 million downloads, our Barefoot World Atlas app is picked by Apple as one of the top 10 best apps in App Store history.


Forbes names us to its prestigious Small Giants list, honoringhonouring us as one of the 25 Best Small Companies in America!


In partnership with BookTrust we deliver 600k copies of Baby Play to newborn babies in England and Wales.

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