Ruby Florendo, Community Bookseller
Ruby Florendo
Sales Leader
Community Bookseller Since 10-25-2020
Victorville, California
US
Ruby's Barefoot Story
Ruby Florendo is a Southern California–based community bookseller and literacy advocate with Barefoot Books. She specializes in bringing diverse, multicultural children’s literature to local farmers markets, community events, and family-centered spaces.
Through her engaging and welcoming booth experiences, Ruby connects children and families with stories that celebrate global cultures, inclusion, and imagination. Her work goes beyond selling books—she is passionate about fostering early literacy, encouraging meaningful conversations, and creating memorable experiences that inspire a lifelong love of reading.
