I. Introduction
II. What information we collect
III. How we collect your information
IV. How we use your information
V. Where we store your data and how we protect it
VI. Our cookies
VII. Log files
VIII. Children 

IX. How to update your preferences
X. Any questions?


I. Introduction

We care a great deal about your privacy. Barefoot Books Limited’s (“Barefoot Books/We/we”) Privacy Policy is designed to help you understand how we gather and use the personal data we collect from you or you provide to us, and also to help you make informed decisions when using the Barefoot Books website and services. In the spirit of the EU’s General Data Protection Regulation (“GDPR”) of 2016, we’ve written this Privacy Policy in as straightforward, concise, easy-to-understand language as possible. Please review our Privacy Policy and ensure that you understand it. Any updates to this Privacy Policy will be posted here.

By using or accessing the Barefoot Books website, you are accepting the practices described in this Privacy Policy.

For the purposes of the EU’s General Data Protection Regulation of 2016, the data controller is Barefoot Books Limited of 29-30 Fitzroy Square, London W1P 6LQ.


II. What information we collect

A. When you make a purchase: In order to make a purchase, you have to register for a customer account (“Join our community”). During registration, you’re required to:

      • Provide first & last name
      • Provide & verify your email address
      • Select your marketing communications preferences (for more information, see Section IV and Section IX)
      • Consent to our Terms & Conditions and our Privacy Policy

Once you’ve made an account, to continue with making a purchase, the checkout process will require you to provide your shipping address (including country, city, postal code, etc.).

When you make a purchase(s), we will also keep a record of your purchase history. Please note that we do not store your credit card information.

B. When you join the community / register for an account without making a purchase: You will need to:

      • Provide your first & last name
      • Provide your email address
      • Select your marketing communications preferences (for more information, see Section IV)
      • Consent to our Terms & Conditions and our Privacy Policy
      • Select and confirm a password

C. Information you can provide after you have registered for an account: You will have the option to provide / edit additional personal information:

      • Organisation name
      • Shipping address
      • Mobile phone and alternate phone
      • Gender
      • Date of birth
      • Children’s information

D. Additional information we may collect:

      • When you sign up to receive free information about early childhood development and literacy (for example, through our Tools to Teach Diversity & Inclusion form), or for some other specific purpose, you may be asked for additional personal information, such as:
        • Your name
        • Your email address
        • Your interests (e.g., in buying a related book or getting news about an upcoming, related title)
      • How you interact with our website and marketing communications, such as which emails you’ve opened, which emails you’ve clicked through, whether you’ve left a product in your cart, etc.


III. How we collect your information

Your data is collected by your Barefoot Books marketing, sales, and operations teams, and is processed by our third-party providers as we complete routine operations and communications tasks. Depending on how you give us your personal information, preferences, interests, and consent, this information may be collected via: 

  • The “Join the Community” sign-up form 
  • The account sign-up form in checkout
  • A sign-up page for free early childhood development or literacy content (e.g., the Tools to Teach Diversity & Inclusion page)
  • Your personal account page where you can edit your information as you choose (See Section IX to learn more)
  • Our third-party providers, PayPal and Constant Contact
  • A conference / event attendee list: If you attended a conference / event we attended, or at which we exhibited, or a partner exhibited for us, and you chose to opt into receiving emails from us.


IV. How we use your information

We can only collect and use your personal data if we have a proper reason for doing so. According to the GDPR, we can only use your data for one or more of these reasons:
  • To fulfil a contract we have with you: e.g., to efficiently deliver books you’ve ordered
  • If we have a legal duty to use your data for a particular reason: e.g., if we are informed that our data may be relevant to a criminal investigation
  • When you consent to it: e.g., when you have opted-into receiving marketing communications from us
  • When it is in our legitimate interests. “Legitimate interests” are our business or commercial reasons for using your data, but even so, we will not unfairly put our legitimate interests above what is best for you.

We collect your information so that we can deliver your books to you in an efficient way when you make a purchase, provide personalized product recommendations and marketing communications, keep our records up-to-date, improve our website and your purchase experience, etc. (For our business partners, we may send a follow-up message to attendees of a conference or event who visited our booth or met with us.)  

Here are more details about how we use your data:

Your information

How we use it

First & last name

To address your packages to you accurately, personalise marketing messages, and think of you as a person and not a number!

Email address

To send you order confirmations, shipping updates, and other important information about your order and/or our services as needed.

Shipping address, including country, city, postal code, etc.

To send you your books!

Consent to our Terms & Conditions and the Privacy Policy

To verify that you know what information we’ll collect from you and for what purpose before we use any of your data.

Purchase history

To track your orders, to send you relevant information about books you’ll love, and to inform product development research so we can create products that parents, educators, and librarians like you will enjoy!

Organisation name (optional)

To provide information that’s relevant to your organisation and your role there.

Mobile phone and alternate phone (optional)

To reach out about upcoming new releases and promotions via phone or SMS message.

Gender (optional)

To tailor the marketing communications that you receive.

Date of birth (optional)

To ensure that you are of legal age to sign up on our site (over the age of 18) and to send you a “happy birthday” special offer code or similar promotion.

Children’s information, including name, birthday, gender, relationship (optional)

To send you special offers and other marketing promotions, personalised product recommendations including information about new products, childhood development tips & advice, company news, etc., that would be relevant to you and the children in your life.

Interests (optional)

To send you information and marketing communications about new books, promotions, early childhood topics, etc., that match your interests.

Interaction with our site and marketing communications,  e.g., email opens and clicks (optional)

To tailor the marketing communications that you receive to best match your shown interests.


Who we may share your information with

Your purchase history and personal information will never be sold. We only share data with GDPR-compliant providers (e.g., PayPal, Constant Contact) in order to maintain our everyday business functions, e.g., processing and delivering your order, sending you personalised marketing communications, and keeping good records.

Other instances in which we may disclose your personal information to third parties include:

  • If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

  • If substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, to enforce or apply our Terms & Conditions and other agreements; or to protect the rights, property or safety of Barefoot Books Limited, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

V. Where we store your personal data and how we protect it

A. Storing your data: The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing and processing. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

B. Protecting your data: Barefoot Books takes precautions — including administrative, technical, and physical measures — to safeguard your personal data against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction.
Barefoot Books uses Secure Sockets Layer (SSL) encryption on all web pages where personal data is required. To make online purchases from Barefoot Books, you must use an SSL-enabled browser. Doing so protects the confidentiality of your personal and credit card information while it is transmitted over the Internet.
We encourage you to take precautions to protect your personal data when you are on the Internet. Among other things change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.
While we use both passwords and usernames to protect information online, we also take steps to protect users' information off-line. All of our users' information is restricted in our offices and only employees who need the information to perform a specific job are granted access to personally identifiable information. Finally, the servers that we store personally identifiable information on are kept in a secure environment and professionally maintained. Please keep in mind that you are solely responsible for maintaining the secrecy of your passwords and/or any account information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

C. Data retention: We will continue to store your data only as long as we’re certain we need it to fulfill our contractual and/or legal obligations. To learn more about deleting your data, please see Section IX.

VI. Our cookies

A cookie is a piece of data we store for each user session that gives you a unique ID number. We use cookies to allow us to personalise your experience on our website and to allow you to move from page to page while staying logged into your account.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies, but if you select this setting you may be unable to access certain parts of our site.

VII. Log files

We do track certain information, such as type of browser and log on-time, for our own use. We use this information only to track from where you may be coming and what type of software you’re using. We keep this information so we can continuously improve your online experience and improve the Barefoot Books website. None of this information can ever be traced back to any specific person and is useful only to Barefoot Books.

VIII. Children

You must be an adult (age 18 or older) to make an account on our website. If you are under the age of 18, please review our privacy policy with an adult to ensure that you understand it.

We only collect personal data from children with the explicit and verifiable consent of the child’s parent or guardian. If the child is aged 12 years or older, and we receive explicit and verifiable parent or guardian consent, and it is clear that the child understands what is involved, we may send further but limited online communications (e.g., a birthday card featuring a favourite character) to said child.

Barefoot Books recognises that parents, guardians, or other adults often purchase our products for family use, including use by minors. We don’t knowingly collect personal information from children under 12 for marketing purposes, and we are not responsible for determining the age of our users. If we learn that we have collected information from an individual under the age of 18 without parent or guardian consent, then we will delete that information as soon as possible and may at our discretion disable that individual’s access to the site. Since we treat all personal information that we collect according to this Privacy Policy, a child’s information, submitted inadvertently, would receive the full protection of this Privacy Policy. If a child under 12 does submit personal information to Barefoot Books, and we learn that this has happened, we will attempt to delete the information as soon as possible. If you believe that we have mistakenly or unintentionally collected a minor’s information without appropriate consent, please contact us at help@barefootbooks.com immediately.

IX. How to manage your personal information & preferences

A. Updating your personal information: You can always update your personal information and preferences for receiving marketing communications via your personal account page, or you can request edits by emailing us at help@barefootbooks.com.

B. Updating your preferences for how we use your data for marketing purposes: You have the right to ask us not to use your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your information for such purposes. You can exercise your right to prevent marketing use of your data by emailing us at the time at help@barefootbooks.com. You can also always edit your preferences for receiving marketing communications on your personal account page.

C. Your marketing communications options: When you opt into receiving marketing communications, you’re consenting that we can send you:
  • Product marketing: Announcements for new and upcoming products, marketing promotions and discounts, and targeted product recommendations based on your past purchase history

  • Targeted communications based on your organisational affiliation, personal profile (e.g., educator, librarian, parent, etc.), or stated interests: Product recommendations and announcements; event announcements, news, and follow-up; targeted marketing promotions and discounts; etc.

  • Company news

  • Surveys for product and/or market research

  • Nurture emails to give you a smile on Mother’s Day, Halloween or other special holidays, based if needed on your personal profile. 

D. Obtaining a copy of your personal information: You have the right to ask for access to your data. At any time, you can request a copy of the personal data we’ve collected by completing the request form. Any access request may be subject to a fee of £10 to cover the costs of providing the data that we hold about you. Please email help@barefootbooks.com with any questions. 

E. Deleting your account and/or your information: At any time, you can request that your account and/or your data be permanently deleted by completing the request form. Please note that if you want us to delete all of your data in addition to closing your account, you’ll need to check the “Delete my account and all my data” option. Please email help@barefootbooks.com with any questions.

X. Any Questions?

If you have questions, comments or concerns about this Privacy Policy, please reach out to us at help@barefootbooks.com.